|
National Entertainment Co. |
Mobile Strategy Review |
Objective |
Conduct a comprehensive strategic review of how mobile could be utilised to
enhance all aspects of the business operation, broadly categorised as
Sales, Loyalty, Brand / Experiential
Ensure that mobile is not considered in isolation, but is effectively
integrated into the overall business and multi-channel strategy. |
Our Solution |
-
We created a comprehensive set of highly innovative, customer centric mobile
propositions covering the three core areas of Sales, Customer Loyalty, Brand /
Experiential
-
The propositions were grouped into a cohesive roadmap for delivery, optimised for
earliest delivery of maximum benefit
-
We conducted extensive Market, Competitor and Risk Analyses
|
|
« Back to Our Work |
|